When it comes to investing, we would prefer to remain humble rather than posture ourselves as financial know-it-alls, because we know that an investor or an advisor who appears to have all the answers hasn’t even asked all of the questions. Instead, we invest according to several key strategies:
- Investor behavior drives results more than investment performance
- Invest for the long term - we don’t “day trade” or speculate
- Understand Risk and have realistic expectations about market returns
- Outperforming the market is a difficult task
- Remain flexible and open-minded about protecting yourself and your investments
- Diversify for a sound foundation
- Focus on what you can control
- Don’t panic… and don’t be fearful or negative too often
- Review your financial plan regularly
There is no guarantee that a diversified portfolio will enhance overall returns or outperform a non-diversified portfolio. Diversification does not protect against market risk.
